Watches Corner

Leading names in the watch industry are looking at India as a prime location to diversify their businesses. The companies are stepping into the country’s Rs. 200 crore (30 million euros) luxury accessories business and banking on brand loyalty to reap success.

Among these watch makers are power brands such as Tag Heuer, Christian Dior, Omega, Calvin

Nicole Kidman, Brand Ambassador Omega Asia

Klein and Fossil. Swiss watch brand Tag Heuer recently launched its cell phone collection, as well as accessories such as wallets, cufflinks and visiting card holders.  Another Swiss watch maker, Omega, is introducing its leather accessories line in India soon. This would include wallets, key chain holders and messenger bags in Italian calfskin leather, for both men and women.

French designer brand Christian Dior will also soon launch a classy cell phone range for India. Fashion biggie, Calvin Klein, is set to launch their jewellery range here soon.

US-based watch maker Fossil has already released its leather accessories and sunglasses line.  Realising the potential India has for expansive growth in the fashion segment, the company has tapped into the two key elements of the fashion industry – leather and eyewear.  With so many big names looking at India as a strong market for luxury accessories, considering the country’s present generation’s spending power, it won’t come as a surprise if many more businesses join the band wagon.